Provocado

Tomáš Bučina

Provocado — Wed, 02 Dec 2009 17:41:01 +0000

By the turn of the millennia, Tomáš had already spent seven long years working in the media, writing for the magazines PC World, Computerworld and Lobby, collaborating with Czech TV, and working as a contributor to various media outlets in regard to technology and product-based articles as well as market analysis. In the five subsequent years he worked as a PR manager, marcom manager, marketing manager, channel manager and as the key account marketing manager at AMD, one of the leading local IT companies. Tomáš is the executive director of Provocado and also the guarantor for strategic marketing, marcom and consumer marketing projects.

Lukáš Erben

Provocado — Wed, 02 Dec 2009 17:37:41 +0000

Lukáš graduated in business and management of information systems at SUNY – Empire State College. No wonder his expertise is in global marketing and execution of globally planned campaigns on local market, including supervision of messaging and materials localization. He has extensive experience this area as he held position of International Sales Manager at IDG Czech for four years. His media career started much earlier – in 1996 and after holding number of editorial and editor-in-chief positions, Lukáš became editor-in-chief of CIO Business World magazine in 2007, where he conducted and completed successful design and content re-launch in early 2009.

Jana Johanka Behenská

Provocado — Wed, 02 Dec 2009 17:24:14 +0000

Johanka is Provocado’s resident expert in all aspects of Internet marketing. In a time when PPC advertising was still a novelty, she was already working for eTarget, one of the leaders in this field. Later she forged ahead into marketing at I.T. Czech Cinemax, a local IMAX cinema operator, where she managed programs, promotions, contests ad training programs for the IMAX cinema as well as VIP premieres and other events. After this, she decided to gather further experience working at Beyond Integration, the Internet section of the renowned agency Mediacom, for whom she created strategies, on-line campaigns and analyses.

Provocado as a Partner for Corporate Business

Provocado — Wed, 02 Dec 2009 14:05:21 +0000

Provocado as a Partner for Corporate Business

You may have dozens or hundreds of partners and distributors, thousands of customers and an endless number of opportunities, all of which should be addressed by your marketing. On the other hand, you must be efficient, increase ROI, and follow corporate standards and rules. These are the situations faced by almost every corporation. Most of marketing planning, execution and control is down to the marketing department, which may be facing contingency plans or even budgetary and labor cuts.

Provocado is here to help you execute your key activities, which you may no longer be able to carry out with your current workforce. We want to provide the high-quality oil for your business clockwork, to help you move those components which you believe would be beneficial if only you had that little extra something. We look at those spots where our help and experience matter the most, areas where marketing departments and even specialists are often struggling, with your business losing time, money and sometimes even market share.

Provocado brings new energy for your marketing – professional, experienced, listening and creative.

Why outsourced marketing?

Provocado — Wed, 02 Dec 2009 13:24:49 +0000

What is important on outsourced marketing No related posts. No related posts.

» Business2Business Tools for Large Companies

Provocado — Wed, 02 Dec 2009 13:22:38 +0000

We are ready to help you with the processing or localization of marketing materials which were designed abroad, but which need to be implemented locally. It is obvious that you can no longer address consumers without proper Czech or Slovak messaging. Merely translating the original text is usually not enough. It is often necessary to properly use the space available in POS materials, to match the width and readability of online banners, to capture original ideas, catchphrases and wit – something that typical agency translators are not up to. We offer trustworthy professional service with many years of experience in this area.
Partner Loyalty Schemes

Long-term and systematic cooperation with your resellers and partners is key to the success of products and services in the consumer market. That much is obvious. The important question is how to motivate and retain your partners and resellers, how to properly set up a motivation program in order to open new opportunities for up-selling and thus yield maximum results from your reseller base. We will design new schemes or extend your existing loyalty plan in order to maximize benefits, provide sales with an effective tool and benefit your partners.
Outsourced Marketing Specialist

Times are not good for huge marketing departments. This means that you may be in a situation where you cannot staff that specialist marketing position you have been thinking about, or perhaps have had to reduce your marketing workforce. It is obvious that many activities related to campaign execution, partner and media communication or the maintenance of running projects need to be addressed with the same enthusiasm and professionalism as if you had your own person on the job. Hence our Outsourced Marketing Specialist offer – a service designed for businesses in need of securing continuity in their marketing efforts despite the current hardships.
Our services cover

• Reseller product training

• Professional copywriting and marketing communication

• Corporate materials localization

• Professional localization of PowerPoint presentations

• Converging PR and marketing activities (advertorials, articles)

Contact us! We will be happy to discuss details and the possible scope for potential cooperation.

No related posts.

Provocado Has Ideas for Small and Mid-sized Businesses

Provocado — Wed, 02 Dec 2009 12:19:51 +0000

Provocado Has Ideas for Small and Mid-sized Businesses

Hundreds of small and mid-sized businesses and entrepreneurs have excellent staff, outstanding products, boundless enthusiasm and total dedication to their work. Yet they struggle – for every order or for each new customer, fighting off competition from larger shops or established brands.

We firmly believe in marketing built on excellent ideas, thorough planning and flawless execution – spending money only where it makes the most sense. And that is what we tell our clients.

Provocado is not a media or advertising agency, but we can help you work efficiently with advertising and media. Neither do we have ambitions to be a graphic design studio, but we can address designers with exact demands and specifications for artwork that will fit into your marketing strategy. Our goal is to leave your company not only with a finished project, but primarily to inspire you and help you to develop your own ideas and the best way to professionally execute them.

Provocado brings new energy for your marketing – professional, experienced, listening and creative.

» Business2Consumer Services for Small Businesses

Provocado — Wed, 02 Dec 2009 11:33:54 +0000

Essentials of Strategic Marketing

Strategic marketing is a must for successful marketing strategy and business growth. It is based on understanding your customers, business and products. Strategic marketing output should be the basis for any marketing or promotional activity, and with the right approach it can help adjust your product and service portfolio to be more successful in the marketplace.

We will put together an essential overview of the strategic position of your business and help you see it from another perspective – allowing you to focus only on important areas, where marketing spending makes the most sense. We will teach you to think strategically and react to ever more complex situations in today’s market.

Audit of Marketing Activities

Have you ever felt, that pressed by diminished budgets, you have to cut back on activities that are clearly beneficial for your business? We offer you an independent perspective and analysis of your activities – pointing to those that make sense and which should be further supported and those that should be cut down. We can also assess the prices charged by the suppliers of your marketing materials and tools and help you find more effective solutions if necessary. We will help you to find hidden reserves in your marketing budgets and realign investments and spending to maximize the effect for your business.

Complex Marketing Planning

Not every business has the heart to combine the host of marketing tools available today – mixing print advertising with the Internet, entering social networks, pursuing a presence on regional radio and at the same time working on brand value and awareness. So before you head to an advertising agency to have all those creatives done, we can help you plan these activities to fit better together and to spend on advertising only as much as will pay off in your specific case. Our goal is to teach you executing marketing processes efficiently and effectively, with regards to the real needs of your business and customers as well as the reality of the situation you work in.

Guerilla Marketing

Just as small fearless troops can be a deadly enemy for much stronger opponents in teh rigth conditions, you can also overcome your competitor’s marketing with a smaller budget but with greater dedication. Guerilla marketing is a great weapon for small businesses which are not able to spend large sums on advertising, but which have enthusiastic and dedicated people, able to think differently, in the right positions. It is not a cure-all and should always form part of a wider marketing view, but if used it successfully you will be surprised how well it works and how many new customers will come to you as a result.

Contact us for a no-commitment consultation and see what we can do for you!